DMM
Drive More Media
Brand Discovery Form

Let's build your brand identity

This form helps us understand who you are, who you serve, and what makes you different -- so we can create a brand and online presence that truly reflects you. Takes about 10-15 minutes. Don't stress about perfect answers; we'll review everything together.

1
Contact Info
Your basic details so we can reach you
2
Who Is Your Company?
Give us the elevator pitch
What do you do, how long have you been doing it, and what makes you unique? Don't overthink it -- write it how you'd say it to a stranger.
3
Products & Services
What you offer and what it costs
Approximate starting price or typical project range
4
Target Audience
Who actually buys from you
Think about age, gender, lifestyle, location, income level, profession -- paint a picture of who walks through your door (or clicks your site).
5
Ideal Customer
Your dream buyer persona
Not just who buys -- who do you love working with? What do they value most: cost, quality, speed, relationships?
What problems are your customers experiencing before they find you? Add as many as apply.
6
Brand Personality
The "human" side of your brand
Select all that feel right -- pick 1-3 max
7
Competitors
Know your landscape
Include business name and website if you know it
8
How You Make Clients Feel
The emotional core of your brand
Think about the primary emotion: relief, confidence, excitement, nostalgia, pride, peace of mind...?
9
5 Words That Describe Your Company
Quick brand fingerprint
What adjectives should people think of when they hear your name? (e.g. Handcrafted, Local, Bold, Authentic, Small-Batch)
10
Keywords & Messaging
Words that belong in your brand
Not sure yet? Write down whatever comes to mind for now -- we'll work through the best words and messaging together once we've reviewed your full submission.
Leave blank if you need us to create one
11
Online Presence
Where you currently live online
12
Style Inspiration
Visual direction for your brand
Could be competitors, brands in totally different industries -- whatever aesthetic speaks to you.
No idea yet? No worries -- leave this blank and we'll suggest the best colors for your brand once we review your submission.
Any colors that feel right for your brand? Any you want to avoid?
13
Goals
Where you want to go
14
Anything Else?
Open notes

Your information is private and will only be used to build your brand identity.

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